In April 2021, Cooktown Motel, previously known as Pam’s Place – Backpackers’ establishment, was acquired by Birch Hotel Group (BHG). As the new owner, BHG aims to preserve the motel’s unique charm and strengthen its connection to the local community. BHG is committed to enhancing the guest experience through property improvements and maintaining the welcoming atmosphere that has made the motel a beloved part of Cooktown. The acquisition brings optimism for the future of the Cooktown Motel, ensuring its continued status as a preferred destination for budget-conscious travellers.
Feel like you're coming home with every step. Immerse yourself in an environment that exudes warmth, cleanliness, and nostalgia, creating a haven for all guests.
Find your perfect match. Experience cosy motels near breathtaking beaches or charming guest houses nestled in scenic countryside.
Ensures consistent, exceptional service. Cleanliness is our priority, with spotless rooms, crisp sheets, and immaculate bathrooms.
Birch Hotel Group creates a warm, clean, and nostalgic environment for our guests. As an eclectic collection of motels, hotels, retreats, resorts, pubs, and guest houses we cater for all walks of life. We bring guests back to the comfort of one’s own homes to share their travel stories and relive the good old days but better. We have the knowledge to deliver the highest quality of services towards inspiring moments of creative holidaying, developed systems, and new technologies. The Birch Hotel Group team delivers the highest quality of services for its guests at all our properties towards an improved quality of our guests’ journey of nostalgic transformation.
An innovative and evolving hospitality and tourism brand in Australia, Birch Hotel Group strives to become the industry leader in creating travel experiences that are all inclusive and cater to a wide variety of experiences and demographics. Our long-term aim is that from coast to country you will be able to find a Birch Hotel Group destination to provide you – our visitors with that home away from home experience.
We are ambitious, unconventional, and fearless industry leader in the hospitality and tourism sector. Our team members are trained to represent our brand and embody the values of inclusiveness, consistency, and friendliness. Our work will be guided and informed by our beliefs and commitments to inclusiveness, diversity and just being real. Birch Hotel Group is an innovative and evolving brand providing its guests with an open, honest, ethical, and genuine experience. We conduct ourselves with integrity, and greet all with respect, and a smile on arrival.
